Author Archives: sergioc

10 Rules for a Foot-Free Mouth

I’ve made enough communication mistakes in my first forty years (especially in the past year) to identify a few rules that I generally don’t follow, but really should: 1) Never use profanity in anger (dirty jokes are up to you). … Continue reading

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ABC – More (failed) Millennial Pandering

 The new TV season has started, so I’m checking out all that I can. ABC is appealing, because they offer their piliots as free iTunes downlaods. Great to stave off boredom on the eliptical machine. Today, I sweated to My … Continue reading

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Is the Web Going Away? Or is It Going All Over the Place?

When Wired hyperbolically declared that “The Web is Dead,” it didn’t challenge my worldview but rather surfaced what I knew subconsciously. The browser is not always (and increasingly less so) the best window to the Internet — especially on mobile … Continue reading

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What Best Buy can learn from Bed Bath & Beyond

I was walking around Best Buy last night (yeah, that’s what geek guys do) and noting the deplorable state of the store. In addition to the overall “man cave” aesthetic, it was just plain messy, like a forlorn hardware store. … Continue reading

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Consumers Value Content, If the Creators Do

Excerpts from a draft essay I’m writing for my bosses at Iconoculture. What do you think? Am I full of it? The crash in media value isn’t based on the simple math of supply and demand alone. The founding principles … Continue reading

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To Serve and Pro-Tech

Excerpts from a recent piece I pubished for my clients at Iconoculture. * Modern technology may make consumers’ lives more hectic. But Web services — and especially mobile apps — also allow them to gain more control by monitoring finances, … Continue reading

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The Two Sides of Tech: Apple vs. Google

Coke or Pepsi? Rolling Stones or Beatles? Apple or Google? The latest personality-defining choice is between two companies that, a decade ago, were virtually irrelevant. But today these companies – as different as bacon and ice cream – define the polar-opposite … Continue reading

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The Incomprehension of Inception

Chris Nolan used to make great movies – when he had no money. Memento — shot with a couple of cameras, no special sets, costumes, or visual effects — was captivating because Nolan’s only tool was his script, so it … Continue reading

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Becoming an iPhone Infidel

In my life, I’ve been asked to explain why I left many things: relationships, popular cities, the Catholic Church (and soon after, the very notion that supernatural creatures exist). But I think I’m struggling most with understanding, and then explaining, … Continue reading

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Consumers Put 3D TV to the Test

Do real people think 3D movies, sports, and shows are neat? Sure. But that doesn’t mean they’re ready to plunk down money. [Technologizer. Read Original] We’re hearing a lot about 3D television these days– from TV manufacturers, directors, journalists and … Continue reading

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